Azzurra started selling unique fashion earrings through Facebook from her home in Adelaide as an after hours hobby in 2016, while working full time in a fast pace large Fashion House as head Visual Merchandiser. Customers loved the designs Azzurra had carefully hand picked and the orders soon started to roll in. She hopped in her car after work each day and zoomed around town, hand delivering all the orders.
In light of this increasing demand, Azzurra started an Instagram page to showcase all of the designs, and eventually launched a website in 2017.
Following a promotion, Azzurra was transferred to Melbourne for her job. With the added demands at work, and a growing volume of sales from her website, she knew it was time to make a choice. She desperately wanted to escape the stressed out and demanding bosses - who could blame her!
In 2018, she made a bold decision to follow her dream.
3 years later, Azzurra has expanded her product lines and has gained a large customer base but still gets super excited every time a client purchases any of her accessories. She adores her customers and gets so much satisfaction in seeing them wearing her products.
Born in Italy to a third generational family of jewellers, Azzurra moved to Australia when she was eight. She found it pretty hard to sit still at school with her flair and determination often getting her into mischief. On the other hand, when it came to Fashion Design, she was top of the class. She just had a natural ability for it.
In essence, with all her talent and years of experience, you will never meet anyone so grateful to her customers for allowing her to do what she really loves.
“ I feel so grateful that I get to do what I love. I am so thankful to all my customers who have supported me and been part of my journey as I grew, because if it wasn’t for them, I wouldn’t be here. I’m just a girl with a big dream who loves to accessorise. ” - Azzurra